Artificial Roses. Available in all Primera colours and finishes.


Combine what our designers have done with your own style


Collection: Wax, Wax+ and Natural+

For inspiration and delight

Primera Fashion Flowers touch us, move us and delight us… all year round! Because, after all, there’s always time for exceptional beauty, elegance or enchantment. This catalogue not only presents you with our entire collection, but also offers a wealth of inspiration as well as numerous ideas for the most exquisite creations. Browse and enjoy. And take up the challenge in combining our designers’ concepts with your own styles and preferences. Definitely allowed: to simply make use of these ideas or –better still —create something even more beautiful!

All year through

Primera Fashion Flowers are now available all year round. Our Wax Roses were the first items in our collection. Now, they are also available in a very unusual colour, “Chocolate”, and the all-new Crystal series has been added to our range. The extra treatment with Wax+ (blush, glitter or snow) will make your creations even more exciting and stylish. Natural+ is the series for those who admire the natural beauty of the rose – but with a special finish for special moments.  And lastly, Artificial Roses are for arrangements that are intended to last.


Wax roses: Source of the exquisite Primera collection. The best roses in an almost infinite colour palette. Beautiful and inviting for countless occasions, special gatherings and celebrations.

Go to Wax

Wax +

Surround your creations with even more excitement and ambiance. Blush, Diamond, Snow or Crystal: select according to your occasion or to the season.

Go to Wax+

Natural +

For those who prefer the natural beauty of the rose – but with a special touch for special occasions.

Go to Natural+

The Gift Collection

A beautiful gift for a wide range of occasions. Available in various designs and themes. Mother’s Day, Valentine’s Day, Christmas or just to say ‘you’re special’: the Primera Gift box always makes a difference.

Go to the Giftcollection

Artificial Roses

New in our collection: Beautiful silk rosebuds, identical to real ones, but much stronger and suitable for countless uses and arrangements that are intended to last. Available in all Primera colours and finishes.

Go to Artificial Roses
Go to Artificial Roses Medium


The longing for a simple, natural, offline way of life is expressed in warm shades.

Get Inspired!