Artificial Roses. Available in all Primera colours and finishes.


Combine what our designers have done with your own style


Collection: Wax, Wax+ and Natural+


Wax roses: Source of the exquisite Primera collection. The best roses in an almost infinite colour palette. Beautiful and inviting for countless occasions, special gatherings and celebrations.

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Wax +

Surround your creations with even more excitement and ambiance. Blush, Diamond, Snow or Crystal: select according to your occasion or to the season.

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Natural +

For those who prefer the natural beauty of the rose – but with a special touch for special occasions.

Go to Natural+

The Gift Collection

A beautiful gift for a wide range of occasions. Available in various designs and themes. Mother’s Day, Valentine’s Day, Christmas or just to say ‘you’re special’: the Primera Gift box always makes a difference.

Go to the Giftcollection

Artificial Roses

New in our collection: Beautiful silk rosebuds, identical to real ones, but much stronger and suitable for countless uses and arrangements that are intended to last. Available in all Primera colours and finishes.

Go to Artificial Roses
Go to Artificial Roses Medium


The longing for a simple, natural, offline way of life is expressed in warm shades.

Get Inspired!